Saturday 30 June 2012


Why Social Networking?

               Social network is a construction, where relationships between individuals, groups, organizations and societies cluster together to share values and beliefs.  In the modern world with better communication techniques, social media has become ubiquitously accessible. Social networking has shrunk the world with better connections, distributions and segmentations that one can reach out for building up communications to transfer the information from one source to another, and can thus be conceived of in terms of a network that one has.



       The statistics have shown a rise from 2006 with less than 100million to 940million till date.

           
                Social media has dramatically accelerated in generating awareness, brand perceptions, identification, strengthening personal relationships, direct response, and market research by studying the trends and working on the threats of a potential business. Social media can be used for mainly 5reasons- personal contacts, business, marketing, networking and entertainment.
              

               Social networking flourishing online through networking sites and websites, it has become a major marketing tool and integrating it within the marketing mix and comprises of a large chunk of direct interactions between businesses and it customers. It gives a real time updates to the customers, global audience, cheaper advertising, improves reputation and popularity.


With the popularity and growth of social media, it has become important to add dedicated time and budget for all businesses to keep up with the market. Social networking sites are buzzing with activity, so where are you??

Friday 22 June 2012


E-Marketing
           Internet marketing or online marketing which is the latest tool to reach out to the potential customer through a wide range of electronic means be in e-mail, social media, and wireless media like smart phones.  Web marketing helps in B2B, B2C, C2C, C2B as it is more interactive and responsive thereby reaching out to the target audience and building credibility. With the new age of time constraint lives, it helps people to check on the details and reviews about the interested products and services to be purchased or bought.
Internet marketing gives a broader scope of development to an already existing business by easier consultation, easier transactions, being responsive, launching of products and services and running contests and discounts. Internet marketing encompasses from product or service detailing through images, animations and videos.
@ Shoot
Why internet marketing?
v  With increasing number of internet user esp. smart phones, mobile shoppers will reach around 185 million and buyers about 155 millions.
v  With 75% of internet users watching online videos
v  80% of internet users do online product research.
v  58% of businesses have acquired a customer through their blog.
v  78% of business people use their phones to check mails.
v  70% internet users are on social media sites.

The internet world is blasting with activity!!

Sunday 3 June 2012

Why Videos?


        Visuals give us the liberties from pen….Videos are more informative and descriptive… it’s more holistic than any others means of communication be it complex, simple, unusual, theoretical or unbelievable …. Videos can easily be circulated and reached out to the target audience, who can view them even while surfing through different types of channels. Marketing becomes easier and proved results are available, be it inception or launch or modifications of the product or services that sales have drastically increased…Besides TV, Internet is easily accessible and one can share them with friends and family… Organisational and property tours gives us an added advantage to the customer as to what is being provided to them…Videos can easily target their respective market segments though their perfect channels…Videos build relationships and booms sale!!!


Videos will definitely make you stand before others and attract more clients!!