Sunday 5 August 2012


Impress your clients by:
Clay fruits@ImageTalkies

Professionalism
As the saying goes”first impression is the last” so, one should represent in the best of the ability possible with portfolio, personality, dress, websites, presentations, business cards and many more. Before the meeting, some basic background check like industry, market value and past experiences with others should be worked out.

Interaction
When clients want to come up with a solution, this means that their problem already persists hence the emphasis should be more on listening, to get all the inputs required to provide the best solutions. With suitable questions, explanations and advice, customer feels secured as it shows the interest level and the way one is trying to provide them solutions.

Delivery
The best thing a customer will expect is when we only say “yes” to everything that’s asked but in reality it cannot happen as we all know, with good quality and features comes a price, hence once must be honest and how can the expectations be met without dissatisfying both parties. Finishing the projects by delivering a set standard or quality promised and on schedule will do all the tricks. 

Sunday 15 July 2012


HEADING A START-UP.
Shooting Caravan@ ImageTalkies


©       Market yourself
Self promotion can start with a self believe of what right thing one can provide to others. With analysis of one’s accomplishments, we know where we stand and how endeavors are and how we can constantly work on improving them. Identifying one’s caliber and its presentation with sincerity and truth will help in self promoting. Samples of one’s work should be handy which give a better prospect of what exactly can be expected.

©       Innovation
Getting specialized or providing tailor made goods and services will always win a customer. With complete focus and attention, effective outputs can be achieved like providing customers in depth overview and examples and models to prove of what can be achieved through them. Constant brain storming will provide a more holistic approach to place one in a win-win situation with challenges and pros and cons read thoroughly.

©       Action Speak Louder than words
Value added services with goods and services will definitely take a one step ahead like post delivery services, onsite services, anytime availability and custom made services at the client’s preferences. Educating customers on their right decisions with the help of websites, reviews and lots of information, showcasing the event participation, by being direct and upfront will help in winning them. With these communication also plays a major role; by listening, asking permissions and direct interactions will help in learning more and building longer relationships.

©       Social networking
Building relationships have become much easier with number of social sites, which helps in encompassing the geography to understand the market. They help in promotional campaign, latest happening and are more participative at one’s own disposal. Joining forums, behind the scenes pictures and videos, voting, etc. does help in building credibility, reputation and an audience for one’s exposure.   

©       Time Management
One must sent out direct messages towards the clients about what they need to hear. Direct attention to the right person helps in immediate response and thereby with little effort during our activities we can expect maximum results. 

Sunday 8 July 2012

ONLINE SHOPPING>>>

Online shopping is a virtual store whereby customers directly buy goods or services directly from the sellers over the internet. With commercialization of internet from the 90’s, online services have gained momentum recently with easier access to the internet. Approximately around 70,000 new websites are getting launched every hour leading to doubling of internet traffic every quarter during the year. In developing countries, consumers are spending a third of their cash online and is growing at a rapid pace, with consumers in nearly all countries spending a growing percentage of their income online. With globalization, people buy cross border goods, which provide an excellent opportunity for the marketers to exhibit overseas.. 

      It is a challenge for the marketers to convert a potential buyer to purchase as it lacks compulsiveness from the customers. However one must find ways through various modes like television, radio, newspaper, events, newsletter, blogs, friends, social networking sites, reviews and regularly updating your site with quality content of the product and services and finally by Search Engine Optimization.

Online shopping has grown its popularity as it is convenient, informative, infinite choice, time saving and one can compare the prices, read reviews and no pressure sales. However, it is not holistic, lacks inspection, shipping, privacy and secured from frauds. Therefore, one must try publicly known sites, read review and ensure the physical address and company name before spending.

Stores have come into your drawing rooms and every purchase is just a click away…internet banking, credit cards have facilitated it, but with growing competitors each player has to be at the top of its game and come up with innovative ideas to sell, as most of their customers are online and must be in one of the networking sites so as to focus more on these platforms for advertising…And yes I do shop online…






Saturday 30 June 2012


Why Social Networking?

               Social network is a construction, where relationships between individuals, groups, organizations and societies cluster together to share values and beliefs.  In the modern world with better communication techniques, social media has become ubiquitously accessible. Social networking has shrunk the world with better connections, distributions and segmentations that one can reach out for building up communications to transfer the information from one source to another, and can thus be conceived of in terms of a network that one has.



       The statistics have shown a rise from 2006 with less than 100million to 940million till date.

           
                Social media has dramatically accelerated in generating awareness, brand perceptions, identification, strengthening personal relationships, direct response, and market research by studying the trends and working on the threats of a potential business. Social media can be used for mainly 5reasons- personal contacts, business, marketing, networking and entertainment.
              

               Social networking flourishing online through networking sites and websites, it has become a major marketing tool and integrating it within the marketing mix and comprises of a large chunk of direct interactions between businesses and it customers. It gives a real time updates to the customers, global audience, cheaper advertising, improves reputation and popularity.


With the popularity and growth of social media, it has become important to add dedicated time and budget for all businesses to keep up with the market. Social networking sites are buzzing with activity, so where are you??

Friday 22 June 2012


E-Marketing
           Internet marketing or online marketing which is the latest tool to reach out to the potential customer through a wide range of electronic means be in e-mail, social media, and wireless media like smart phones.  Web marketing helps in B2B, B2C, C2C, C2B as it is more interactive and responsive thereby reaching out to the target audience and building credibility. With the new age of time constraint lives, it helps people to check on the details and reviews about the interested products and services to be purchased or bought.
Internet marketing gives a broader scope of development to an already existing business by easier consultation, easier transactions, being responsive, launching of products and services and running contests and discounts. Internet marketing encompasses from product or service detailing through images, animations and videos.
@ Shoot
Why internet marketing?
v  With increasing number of internet user esp. smart phones, mobile shoppers will reach around 185 million and buyers about 155 millions.
v  With 75% of internet users watching online videos
v  80% of internet users do online product research.
v  58% of businesses have acquired a customer through their blog.
v  78% of business people use their phones to check mails.
v  70% internet users are on social media sites.

The internet world is blasting with activity!!

Sunday 3 June 2012

Why Videos?


        Visuals give us the liberties from pen….Videos are more informative and descriptive… it’s more holistic than any others means of communication be it complex, simple, unusual, theoretical or unbelievable …. Videos can easily be circulated and reached out to the target audience, who can view them even while surfing through different types of channels. Marketing becomes easier and proved results are available, be it inception or launch or modifications of the product or services that sales have drastically increased…Besides TV, Internet is easily accessible and one can share them with friends and family… Organisational and property tours gives us an added advantage to the customer as to what is being provided to them…Videos can easily target their respective market segments though their perfect channels…Videos build relationships and booms sale!!!


Videos will definitely make you stand before others and attract more clients!!