E-Marketing
Internet marketing or online marketing which is the latest
tool to reach out to the potential customer through a wide range of electronic
means be in e-mail, social media, and wireless media like smart phones. Web marketing helps in B2B, B2C, C2C, C2B as
it is more interactive and responsive thereby reaching out to the target
audience and building credibility. With the new age of time constraint lives,
it helps people to check on the details and reviews about the interested
products and services to be purchased or bought.
Internet marketing gives a broader
scope of development to an already existing business by easier consultation, easier
transactions, being responsive, launching of products and services and running
contests and discounts. Internet marketing encompasses from product or service
detailing through images, animations and videos.
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Why internet
marketing?
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With increasing number of internet user esp.
smart phones, mobile shoppers will reach around 185 million and buyers about
155 millions.
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With 75% of internet users watching online
videos
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80% of internet users do online product research.
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58% of businesses have acquired a customer
through their blog.
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78% of business people use their phones to check
mails.
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70% internet users are on social media sites.
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